Understanding Vacation Rentals

Getting more bookings and ranking high on the best vacation rental sites can be challenging. If you're having problems, consider these simple marketing hacks and steps that will help boost your vacation rental bookings.

Starting a vacation rental business is one of the best ways to make more money from your property, especially if you're a homeowner who rarely spends time in the house, and if you're knowledgeable about local rental regulations. Learn more about being compliant from here.

The term vacation rental describes the business of providing accommodations that travelers can rent for a short time. However, the term differs from country to country. In the US, a vacation rental is a common term, while in the UK and France it is called holiday lets and gîte respectively. Other terms used are holiday homes, vacation home rental, cottage holidays, and self-catering rentals.

How to Increase Your Vacation Rental Bookings

Marketing is an indispensable tool for all business types, vacation rentals inclusive. Starting the business isn't always the issue. Most times, the difficulties arise from growing the business and getting constant revenues. The same applies to vacation rentals.

Whether you are new to the vacation rental business or have been in the business for a while, but are yet to get more bookings, here are some simple steps and hacks to increase your rental bookings and income.

1. Use a Name

A common mistake among vacation rental hosts is listing their vacation rentals without a name. You shouldn't list your vacation rentals with a vague description, such as “Beautiful seaside 3-bedroom bungalow,” or “Gorgeous 2-bedroom flat in Marina.” Poor naming can reduce your chances of getting more bookings.

2. List on Relevant Booking Sites

To get more bookings as a vacation rental owner or host, you need to list your vacation rental on different booking platforms visited by your target audience. Conduct thorough audience research to determine the sites frequented by your target audience.

3. Invest in Interior Decoration and Property Maintenance

Imagine yourself as a guest looking for a nice vacation rental. Would you pick your vacation rental over others? Does your vacation rental look attractive and appealing enough for its price?

4. Pricing

Pricing is an essential factor in increasing your booking rate. Check the price of similar homes on multiple websites to determine a suitable price for your vacation rental. Avoid pricing too low to appear below standard or too high to drive away potential customers.

5. Social Media Marketing

The impact of social media marketing cannot be excluded from the growth of any business. Use social media platforms to increase visibility for your vacation rental.

6. Google Map Location

No guest would want to book a home that doesn’t exist on the map. Ensure your vacation rental is available on Google Maps and strategically located for easy access.

7. Quick Response

You need to prove that your guests’ satisfaction is a top priority. Respond quickly to inquiries, reviews, and comments.

8. Seek Help

Starting a vacation rental is easy, but going the extra mile ensures success. Collaborate with experts and companies familiar with the short-term rental landscape.