The Maui County short-term rental ban is already reshaping the island’s real estate market—before it’s even passed. Over 7,000 short-term rental (STR) units in apartment zones are at risk. Condo prices are falling. Listings are piling up. Investors are getting nervous.

If you’re running a vacation rental in Hawaii or thinking about it, you need to know what’s happening and what it means for your bottom line.

Why Maui Wants to Ban Short-Term Rentals

After the 2023 wildfires, the county proposed a bill to phase out STRs in apartment districts. The stated goal is to make more housing available to residents who’ve been priced out of their communities.

The proposed timeline:

West Maui: STRs banned starting July 1, 2025
Rest of Maui County: STRs banned by January 1, 2026
Even without a final vote, the impact is already clear. Buyers are pulling back. Sellers are panicking. The market is shifting fast.

The Numbers: A Market in Decline

According to the Realtors Association of Maui:

Metric April 2024 April 2025 Change
Median Condo Price $962,500 $727,000 ↓ 24%
Active Listings 536 910 ↑ 70%
Closed Sales 108 64 ↓ 40%
Days on Market 126 146 ↑ 16%
In buildings like Maui Vista, monthly STR income has dropped from $6,000 to less than half through long-term leases. Many owners are now struggling to cover operating costs.

Why the Market Is Collapsing

One word: uncertainty.

The council delayed its vote. No one knows what’s coming or when. Sellers don’t want to get stuck. Buyers don’t want to take a loss. Properties that used to fly off the market are now sitting for months.

It’s not just prices falling—it’s investor confidence.

Long-Term Rentals Aren’t a Fix

Some owners are switching to long-term rentals, but it’s not solving the problem. Most units were never meant for permanent residents. Small layouts, high HOA fees, and lack of amenities make them hard to rent at sustainable rates.

For example, a 1-bedroom unit in Maui Vista now rents for $2,900/month—just enough to break even. For owners who bought during the market peak, that’s a serious hit.

What About Housing for Locals?

Supporters say the STR ban will open up housing for families. But critics argue most apartment-zoned condos aren’t livable long-term. They weren’t built with local residents in mind—just tourists.

Meanwhile, the single-family home market remains relatively stable:

Median home price: up 6.2% to $1.38M
Sales: slightly down
Inventory: steady
In other words, banning STRs might not be enough to fix the housing crisis on its own.

What Owners Are Saying

Blake Gray, a former short-term rental host and HOA board member, already gave up. She switched to long-term because of the stress, legal gray areas, and looming restrictions.

Others feel stuck. Sell now and take a loss. Hold on and risk being locked out of short-term income entirely. Many listings have been sitting over 100 days and slashing prices just to get offers.

What Happens Next?

The bill is expected to be back on the council’s agenda once the fiscal 2025 budget is finalized. Until then, the market remains in limbo—and every month without clarity makes the situation worse.

What You Should Do Now

STRs in West Maui and Kihei are most at risk.
Prices are still dropping as more units hit the market.
Long-term rentals aren’t guaranteed to cover your costs.
The regulatory landscape is only getting stricter.
Waiting too long could cost you more.

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Final Thoughts

The Maui County short-term rental ban is a clear signal: short-term rental compliance is no longer optional. Whether you're a host, property manager, or real estate investor, it’s time to get serious about tracking laws, permits, and tax requirements.

Tools like Lodge Compliance help you stay ahead of changing regulations, stay legal, and protect your rental revenue.

Get access to Lodge Compliance and stay in control of your business—before the next law shuts you out.

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